Volkswagen Truck & Bus is set to expand its international presence. Beginning in 2023, the assembler will strengthen its operations across four continents, opening regional offices and seeking out additional business opportunities both in Brazil and overseas. The announcement was made today (December 1st) by President and CEO Roberto Cortes during a press conference held in São Paulo (SP).
With the opening of representative offices that will guard the brand's interests in South America, Mexico and Central America, Africa and the West Asia, as well as Southeast Asia, the VWTB is seeking out new prospects and consolidating its presence across new markets, in addition to establishing additional leadership in the countries in which it currently operates. The first step in VWTB’s new wave of internationalization will be to continue to strengthen its brand in Argentina, in which 2023 will mark 25 years of the company’s presence in the South American nation.
“After more than four decades of offering reliable tailormade products across more than 30 countries, we have decided to take another firm step in the direction of globalizing VWTB’s brand. In addition to continuing to rely on VWTB’s strong professional network of more than 300 authorized dealers and importers, we plan to develop our own regional structure, which will assure final customers even closer to our market offer of products, sales and services. We will already be starting the efforts in South America, with a particular aim of developing the potential we see in our neighbor Argentina”, Roberto Cortes explained.
With factories located in Brazil and Mexico, in addition to production partnerships in South Africa and the Philippines, the company has been operating under the trade name Volkswagen Truck & Bus since last May. This change was aimed at reinforcing VWTB’s identity as a TRATON Group brand of products specially designed for emerging markets around the world.
Amidst a R$ 2 billion investment cycle and the largest product launch in company history, Volkswagen Truck & Bus faced the challenges posed by pandemic and the shortage of parts without interrupting production once over the last two and a half years.
"This year, we will be maintaining our accumulated leadership in truck licensing on the Brazilian market, as well as defending our status as Brazil’s second-largest producer of bus chassis. The company’s overseas shipments are also currently presenting excellent results. It is within this context of optimism and positive results that we are launching this new phase of our internationalization process. We will be offering additional information on these new initiatives over the coming months”, Cortes stated.