Aboard a VW Constellation, the EmCena Brasil project, an itinerant theater caravan, has already visited more than 600 cities and attracted three million spectators. Designed for road travel, the truck travels the country transporting what was once a dream: a container adapted for theater, circus, music performances and art workshops. The project is one of the initiatives supported by Volkswagen Truck & Bus and had its story linked to the brand long before the sponsorship.
"Through initiatives like EmCena, we have the possibility of enabling something very significant for the community. The project has great reach and a beautiful proposal behind the caravan, sustained with great seriousness and commitment from its creators. Knowing that we represented a means of making it viable even before formal involvement makes us very proud. Today, as sponsors of the group, we are a small part of an idea of immeasurable value and great potential. Knowing that one of our trucks is the transport of knowledge, culture and care shows us how our values can resonate in different ways," shares Marco Saltini, Vice President of Institutional Relations at Volkswagen Truck & Bus.
Orlando Moreno and Luciana Marques, creators of the initiative, were already presenting a series of performances in conventional theaters, but sought to go beyond. Therefore, in 2008, EmCena was born from the desire of two artists to promote cultural democratization and it fell to the Volkswagen truck to transport this idea throughout the national territory. The first vehicle purchased by the company was a VW Tractor and, given the good experience with the model, they invested in a Constellation. The performances feature professional sound and lighting structure, spacious tent and benches for the audience, providing comfort and quality to artistic presentations outside conventional theater halls.
"We realized it was possible to bring art to those who normally wouldn't have access, and since then we have experienced the people's reunion with their own culture. At each stop, we notice how the audience has fun and is invited to reflect on the importance of being in contact with art. Our repertoire is carefully thought out so that activities are offered for all ages and the content can enrich them with more curiosity, knowledge and desire to be in contact with new ways of consuming culture," says Orlando Moreno, general coordinator of the project.
Investment in social actions
Volkswagen Truck & Bus is a long-time partner of the EmCena project. For 2025, VWTB is supporting 19 social projects, reinforcing its commitment to social responsibility. With actions focused on health, education, environment and culture, the automaker impacted approximately 100,000 people through social initiatives, a number four times greater than recorded in 2023. Developed in more than 11 Brazilian states, the projects encompass five United Nations (UN) Sustainable Development Goals, reinforcing the company's role as an agent of social transformation.
About EmCena
EmCena Brasil is an itinerant cultural project that travels through cities with a breath of enchantment and sharing. Through a scenic structure set up outdoors, it democratizes access to art and culture, and creates meaningful experiences. It shares free and diverse programming, seeking genuine connection with the audience, bringing smiles where there was once waiting. It is art that embraces, it is culture that includes, it is deep Brazil told in scenes that touch the soul. Thus, it continues to consolidate itself as one of the largest and most important cultural dissemination projects in the entire country. True to one of its main objectives, of taking the artist where the people are, which with great determination and sensitivity has kept firm and strong the vocation of being the unique and true... "Culture Show close to you".